Illustrative hand holding an unbranded bottle beside label samples on a worn workbench

THE LABEL & THE BOTTLE

Better questions.
Better label decisions.

Materials, bottle decoration and labeling technology, explained through sources and practical checklists.

Start with the materials

Explore by topic

Follow the package from film to line.

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HOW TO USE THIS PUBLICATION

A label name is the beginning
of the specification.

Separate the face material, adhesive and liner. Record the bottle surface and handling conditions. Then use the application and equipment sections to define the questions for a sample evaluation.

Read our editorial method